CaptivateIQ Redesign: modern web design & UX that drove 31% more conversions
Role
Design Lead
Client
Captivate IQ
Overview
CaptivateIQ needed more than just a website redesign — they needed a digital presence that matched their evolving brand. As lead designer, I helped bring their refreshed design system to life across the web, working closely with UX, SEO, content, and strategy teams to create a modern, user-friendly experience that drove measurable results.
Project Type
Web, Brand Refresh
The Challenge
Captivate IQ came to us with a tight budget and even tighter timelines. Meaning one major challenge, we had to nail the design with minimal feedback to stay on track and on budget.
The Solution
We worked incredibly closely as a team to understand where Captivate IQ wanted their brand to be, and where we needed to fill in the gaps to create a web-ready design system. We took every piece of feedback to heart, creating web pages that spoke to the sophisticated yet approachable style of the brand and created a final product that wowed the client.
The Results
In addition to the amazing statistics previously shown, their product tour conversions jumped from 5 to 169! The team received praising feedback from key stakeholders, the broader Captivate IQ internal team, and Captivate IQ customers!
