Role
Design Lead
Client
ROI·DNA (internal project)
Project Type
Web, Branding, Campaign
Overview
This project began in 2022. Through acquisitions, leadership changes, and minor brand refreshes, culminating in the major overhaul in 2024, this project was one filled with many twists and turns along the way. ROI·DNA needed a brand refresh, and bad. The brand felt outdated and didn't reflect the high-velocity digital marketing powerhouse the agency had become. As a fully internal design project, there were many iterations, opinions, and goals to meet. From enhancing the flexibility to accommodate interesting campaign work, to increasing the usability of the website, the new branding reflects the future-thinking, ever-evolving mindset of the agency.
The Challenge
Overcome changing stakeholders, while pushing the brand to new heights to reflect the high-impact outcomes ROI·DNA delivers to its clients. The team needed to increase flexibility, accessibility, and usability.
The Solution
Overcome changing stakeholders, while pushing the brand to new heights to reflect the high-impact outcomes ROI·DNA delivers to its clients. The team needed to increase flexibility, accessibility, and usability.
The Results
About ten moodboards, iterations, and presentations later over the course of two years due to acquisitions and leadership changes, we had a direction. Sleek, modern, and digital, the new design work set ROI·DNA apart from its competitors, while reinvigorating the company and creative team.
The Website
Original
New
