Turning complexity into clarity: driving pipeline growth with Mindtickle’s website transformation
Role
Design Lead
Client
Mindtickle
Overview
Mindtickle, a leader in revenue enablement, needed a website that matched the strength of its business. Despite rising traffic, the old site felt dated and difficult to navigate, making it hard for prospects to understand the platform’s value. ROI·DNA partnered with Mindtickle to redesign the site as a growth engine—simplifying a complex SaaS offering into a clear, trustworthy, outcome-driven experience.
The new site quickly delivered results, including a 13% lift in pipeline, higher conversions, and deeper engagement. Today, it transforms complexity into clarity, creating a modern, frictionless journey that drives both trust and growth.
Project Type
Web, Branding, Video & Motion
The Challenge
Mindtickle’s website failed to reflect its leadership in revenue enablement, feeling dated, cluttered, and hard to navigate. Buyers struggled to find relevant solutions and connect the platform’s value to real business outcomes. Competing sites set a higher standard with sleek, persona-led journeys, leaving Mindtickle at risk of
falling behind.
The Solution
ROI·DNA partnered with Mindtickle to redesign the website as a modern, growth-driven experience. The new design simplified a complex SaaS offering into a clear, trustworthy, and outcome-focused journey. It emphasized intuitive navigation, streamlined demos, and curated content to reduce friction and build trust.
The Results
The redesigned site delivered a frictionless, visually modern experience that aligned with Mindtickle’s market leadership. Visitors could reach relevant content in fewer clicks, encounter proof points earlier, and self-serve with ease. The improved design drove higher engagement, stronger conversions, and a significant lift in pipeline.
The Moodboards
Moodboards are the first step in many web design projects I’ve led at ROI·DNA. They serve as a visual exploration that establishes the tone, style, and direction, laying the foundation for developing a comprehensive web design system.
Round 1 - Option 1
Round 1 - Option 2
Final Design
