Role
Design Lead
Client
ReliaQuest
Overview
ReliaQuest, a cybersecurity leader, needed to elevate its digital presence as it transitioned from startup to established enterprise. The existing site didn’t reflect the maturity of the brand or effectively differentiate it in a crowded cybersecurity market. I led a full website redesign that modernized the look and feel, improved usability, and clarified messaging around the GreyMatter platform—helping position ReliaQuest as a trusted, enterprise-ready partner.
Project Type
Web, Branding
The Challenge
ReliaQuest’s website no longer reflected its evolution from startup to established cybersecurity leader. The design felt outdated, fragmented, and inconsistent with its enterprise aspirations, making it difficult to stand out in a crowded cybersecurity market. The site also lacked clarity and usability, preventing visitors from fully understanding the value of the GreyMatter platform.
The Solution
I led a full web redesign that elevated both the brand and user experience. The new design system introduced a modern, enterprise-ready visual identity with consistent typography, grid systems, and scalable components. Responsive layouts, improved navigation, and accessibility best practices ensured that users could quickly find relevant content and connect with ReliaQuest’s solutions across devices.
The Results
The redesigned site positioned ReliaQuest as a mature, trusted cybersecurity brand while improving usability and engagement. Visitors could access key information in fewer clicks, with clearer messaging and a streamlined path to solutions. The new digital presence strengthened brand credibility, differentiated ReliaQuest in a competitive landscape, and laid the foundation for ongoing scalability.
The Moodboards
Moodboards are the first step in many web design projects I’ve led at ROI·DNA. They serve as a visual exploration that establishes the tone, style, and direction, laying the foundation for developing a comprehensive web design system. In the final round, the client opted to choose both options one and two to incorporate into the final web designs.
Round 1 - Option 1
Round 2 - Option 1
Round 2 - Option 2
